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Marketing Implant as a Tool for Manage Business Development in Terms Aggravating Contradictions of Different Nature

Marketing Implant as a Tool for Manage Business Development in Terms Aggravating Contradictions of Different Nature

Journal of Economic Regulation, , Vol. 8 (no. 4),

The article focuses reasons give rise to problems in the functioning and development of the Russian economy. The unbalanced interests of the State, business, various social groups of society and workers have been identified in the creation conditions and preconditions for mitigating the impact crisis, removal of growing motivational and resource contradictions and providing a trend on sustained economic growth. The paper focuses the approaches to solving the problems of the country's economic development. The place and role of the resource deflector and resource decompensation in the implementation of productive, technological, innovation and marketing changes in value chains is revealed. A motivational factor has been identified to build rational business marketing behavior. The economic nature of marketing-behavioral reflection and its manifestation in the nature of also market relations and business growth have been revealed. Resource components of the enterprise interaction in the development marketing decisions to reduce the effects of various dissonances in the initiator's marketing communication field within the boundaries of specific territories has been proved. In this article, the authors explained measures to implement positive socio-economic changes in the economies of local territorial entities by increasing business activity and increasing their social responsibility. It is offered as a tool to manage the economic growth of business to form a marketing implant that, through its marketing and resource adaptation to the requirements of the market and business process reengineering to synchronize marketing behavior of market players involved in the cooperation to resolve external and internal contradictions of varying scope and nature.


Keywords: national economy, economic entity, resource circle, dissonances, marketing-behavioral reflection, resource decompensation, business process reengineering, marketing implant, synchronize marketing behavior, sustainable business development

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