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Strategy of Commercial Real Estate Market Development and Interests of the Region: Rostov Region

Strategy of Commercial Real Estate Market Development and Interests of the Region: Rostov Region

Journal of Economic Regulation, , Vol. 7 (no. 2),

The author discusses the features of the development of commercial real estate market in the Rostov region on the assumption of a relationship between the vector of entrepreneurial activity and the dynamics of supply and demand of real estate in the context of the public interest. The urgency of the problem is due to the institutional nature of commercial real estate in business development, which is neglected in the practice of public exposure due to lack of methodological support and instrumentality. Based on the self-organization of these dynamic models related economic systems in the economy of the region, a logical assessment of the trends of development of business in the consumer market in the context of the real estate needs as infrastructure is given. It allows to identify the main patterns of development and its specific regional features. Statistical evaluation of the cost of renting and buying commercial real estate in Rostov-on-Don city has helped to identify new strategies for business development, requiring the transformation of commercial property types, proposed in the framework of regional program with a focus on five trends of Global Power of Retailing 2015.

Keywords: commercial real estate; consumer business; government regulation of the commercial real estate market; business development strategy.

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