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Marketing analysis and prognosis market: practical aspects

Marketing analysis and prognosis market: practical aspects

Journal of Economic Regulation, , Vol. 4 (no. 4),
p. 126-136

Regional air freight is recognized as a significant factor in determining not only the accessibility of the subject of the Russian Federation, but also its economic development. In Russia, the potential for regional air transport market is almost never used. Except for its development of technological preparation for the launch of regional routes requires the study of the local transport market, demand and consumer preferences, which will reduce the uncertainty of the environment and the functioning of the market risks.

Keywords: regional air market; market analysis; market capacity potential market capacity; segmentation; prognosis

Publisher: Ltd. "Humanitarian perspectives"
Founder: Southern Federal University
ISSN: 2078-5429